Would you give your child cocaine?

Sugar is like cocaine

The emotional, physical and psychological punch of sugar is commonly underestimated by lay people, yet on brain scans sugar lights up the brain just like cocaine. In a laboratory study where cocaine addicted rats were given the choice between sugar water or cocaine, they chose the sugar water (Sciencedirect.com, 2014).  This should be a call for alarm as the very idea of giving cocaine to a child is extremely immoral (and rightfully so), yet sugar loaded food and beverages are a daily occurrence in many children’s lives.

Am I the only one that find this to be an extreme contradiction? Yet all too often parents and individuals will adamantly defend their crappy diet or the low quality food that they feed their children. It is time people started looking at the data and facing the fact that regardless of what justifications we make, the current trends in sugar consumption are a serious area for concern.

Make sure you look through our past posts for a range of links on the subject. For an interesting movie on the topic we suggest watching Fed Up.

Get educated, be informed, live healthy.



Sciencedirect.com, (2014). Evidence for sugar addiction: Behavioral and neurochemical effects of intermittent, excessive sugar intake. [online] Available at: http://www.sciencedirect.com/science/article/pii/S0149763407000589 [Accessed 2 Oct. 2014].


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